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Meitu
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Dolphin ResearchAug 26 at 12:26 PM

Meitu 1H26 Flash: Where Next for the 'Small but Beautiful' Strategy?

After the HK market close on Aug 26 (Beijing time), $MEITU(01357.HK) posted its 1H26 results, a mixed picture. Growth has slowed as the company tightens focus and prioritizes operating efficiency.

Given the profit alert issued on Jul 30, trading on Jul 31 suggested the market was broadly satisfied with the print. However, the subsequent re-rating lacked momentum, indicating investors remain unconvinced about the forward growth trajectory.

Before sharing Dolphin Research's view, we will first revisit the core takeaways from our FY25 review. The foundational thesis around lifestyle use cases has been challenged...

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Meitu Financial Performance Wrap RMBmns 1H22 2H22 1H23 2H23 1H24 2H24 1H25 2H25
MAU Breakdown by Use Case IL LifeStyle mix% Productivity mix% 100% 1 4% 4% 4% 5%
MAU Growth Rate IMAU -H/H (RHS) Y/Y (RHS) [mns 350 r search esearch 20.0% 295.4 +3
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Dolphin ResearchAug 26 at 11:16 AM

Meitu (Trans): Monetization Pivot to AI Compute Credits

Below are Dolphin Research's notes from Meitu's FY26 interim earnings call. Section I: Core financial updates recap.

Shareholder returns: interim dividend up ~50%, with ~75% of the buyback plan executed. The BOD approved an interim DPS of HK$0.067; 1H25 was HK$0.045. Mgmt will continue to pay out a fixed proportion of Adj. net profit.

The HK$300 mn share buyback announced in Mar has repurchased ~HK$230 mn to date; the remaining quota will be executed subject to market conditions and biz. development...

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Dolphin ResearchMar 27 at 04:50 PM

Meitu (Trans): Models to Power Apps Long Term

Below are Dolphin Research's compiled notes from the FY2025 earnings call for $MEITU(01357.HK).

For our earnings analysis, please see 'Meitu: In the AI agent era, is there a future for small, niche SaaS?'.

I. Key takeaways.

1) Shareholder returns: announced a HK$300 mn buyback as management sees the shares undervalued.

Maintains an approx. 40% payout ratio; with buybacks, overall cash return on operating cash flows is ~60–70%.

2) Guidance: 2026 revenue growth should be broadly in line with 2025...

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Dolphin ResearchMar 27 at 04:31 PM

Meitu: AI Agent Era — Can Niche SaaS Survive?

Beijing time on Mar 27, after the HK close and before the US open, $MEITU(01357.HK) released its FY25 results. The 2H25 read-through was weak, with revenue below expectations and a sizable GP miss.

Expense control beat by a wide margin, keeping OP roughly in line. That said, the subscription user ecosystem that underpins recurring revenue is under heavy pressure, so Dolphin Research’s overall take is negative.

On the earnings call, management addressed the 'AI will eat software' narrative, stressing that models are infrastructure while applications are the value-delivery layer. The two are complementary rather than substitutes...

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Meitu Financial Performance Wrap RMB mns 1H22 2H22 1H23 2H23 1H24 2H24 1H25 2H25
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Dolphin ResearchDec 26, 2025 at 12:19 PM

Meitu: A bumpy 'small‑but‑beautiful' story — where is the bottom?

In the prior piece, Dolphin Research reviewed Meitu's history, product suite, and competitive landscape in depth. This follow-up focuses on Meitu's growth potential.

1) Will large models eat Meitu's lunch? To evaluate its growth, we must ask how vertical platforms defend against general-purpose platforms.

As seen across internet cycles, a few lucky players evolved into 'small but mighty' vertical champions. Tencent Music, Kanzhun, and even Bilibili endure thanks to distinctive attributes. Most others faded into the background, becoming stepping stones as tech giants broadened their ecosystems...

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Investment in AI and internet as a percentage of GDP, during the... Internetrevo
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Dolphin ResearchDec 17, 2025 at 10:55 AM

Meitu: Can Vertical SaaS Survive the AI Wave?

Meitu’s evolution is the tale of a niche internet player constantly reinventing itself. It began with beauty filters, then ventured into smartphones, dabbled in crypto, and chased short video. After three years of strategic drift and a languishing share price, it finally rediscovered its core in 2022—tools—riding AI tailwinds.

This is no longer the old one-tap retouching. On the consumer side, Meitu Xiuxiu offers a 200 mn traffic base. On the enterprise side, the 'Meitu Design Studio' and 'Kaipai' suites are positioning as lightweight productivity tools.

Meanwhile, it has also stepped up overseas expansion. Yet at the same time...

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美图秀秀 美颜相机 Meitu Wink BeautyCam 全球AI人像氛围&创意工具 拍人像更专业 海外版美图 海外版Wink 海外版美颜相机 To C x
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