
Ruyi Film Entertainment Company Limited engages in the cinema film screening and related businesses in China and internationally. The company invest and operates cinemas. It also sells food and beverages, such as popcorn, drinks, and snacks; as well as movie-related items, trendy toys, co-branded IP products, and company-developed products. In addition, the company provides screen advertising, including commercial advertisements; and physical advertising comprising lightbox advertisements, banner advertisements, and billboards.