
Viva Goods Company Limited engages in the design, development, branding, and sale of sports and lifestyle apparel and footwear in the United Kingdom, the Republic of Ireland, the United States, the People’s Republic of China, Asia, Europe, the Middle East, and Africa. It operates in two segments, Multi-Brand Apparel and Footwear, and Sports Experience. The company offers apparel and footwear, as well as lifestyle products under the Clarks, Bossini/bossini.X, LNG, and TESTONI. It is also involved in management and operation of sports parks, sports centres, ice-skating rinks, and e-sports clubs; coordination of sports events; and sports-related marketing services, as well as sports competitions.