
Build-A-Bear Workshop, Inc. operates as a mall-based, experiential specialty retailer for children in the United States, Canada, the United Kingdom, Ireland, North America, and Europe. It operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. The company offers various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well as range of clothing, shoes and accessories, and other toy and novelty items.