Forecast & Rating16 analysts currently cover Harley Davidson, with about 37.5% giving a positive rating — meaning they expect the stock to rise. The average price target is $27.36, about 10.2% upside from the current price of $24.83. Price targets range from $17.00 to $32.00 — a wide spread, showing clear disagreement over just how much Harley Davidson can rise. Historically, about 30.0% of past price targets were eventually met, which adds credibility. For you, this means most institutions are cautious on Harley Davidson's outlook. Data as of Jul 28, 2026; for reference only and not investment advice.
Jul 28, 2026
Price forecast
$27.3610.20%
Forecast & RatingHold
16analysts
Strong buy37.50%
Buy0.00%
Hold50.00%
Sell12.50%
Strong sell0.00%
Strong buy
6
Buy
0
Hold
8
Sell
2
Strong sell
0
Target price forecast
Forecast baselineJul 26, 2026
Forecast met33.0%
Stock price$24.83
Average forecast price$27.2
Highest forecast price$32
Lowest forecast price$15
Average forecast price
$27.2
Highest forecast price
$32
Lowest forecast price
$15
Analyst ratings
Strong buy
Buy
Hold
Sell
Strong sell
Source: S&P Global
This information is for reference only and is not investment advice.