๐ข ๐๐๐๐ ๐๐: $Trade Desk(TTD.US) The Trade Desk Integrates 7-Eleven Japan Purchase Data for Advertisers
๐ ๐๐๐ฒ ๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:โค ๐๐ก๐ ๐๐ซ๐๐๐ ๐๐๐ฌ๐ค integrates ๐๐๐๐๐-๐๐๐๐๐๐ ๐๐๐ฉ๐๐ง purchase data into its DSP.โค Advertisers gain access to data from approximately ๐ญ๐ฐ๐๐ง๐ญ๐ฒ-๐๐ข๐ ๐ก๐ญ ๐ฆ๐ข๐ฅ๐ฅ๐ข๐จ๐ง 7-Eleven App members.โค Capability is now available to ๐๐ฅ๐ฅ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐๐ซ๐ฌ in Japan.โค Audience targeting is powered by up to ๐จ๐ง๐ ๐ฒ๐๐๐ซ of purchase history.โค Data can be activated across ๐๐๐, ๐๐๐, ๐๐ฎ๐๐ข๐จ, and ๐๐ข๐ฌ๐ฉ๐ฅ๐๐ฒ channels.โค SEJ operates around ๐ญ๐ฐ๐๐ง๐ญ๐ฒ-๐ญ๐ฐ๐จ ๐ญ๐ก๐จ๐ฎ๐ฌ๐๐ง๐ stores with approximately ๐ญ๐ฐ๐๐ง๐ญ๐ฒ ๐ฆ๐ข๐ฅ๐ฅ๐ข๐จ๐ง daily visitors.โค API integration enables ๐๐จ๐ง๐ญ๐ข๐ง๐ฎ๐จ๐ฎ๐ฌ data refresh and campaign optimization.โค AI transforms retail purchase data into scalable ๐๐ฎ๐๐ข๐๐ง๐๐ intelligence for omnichannel advertising.โค Integration advances Japan's ๐ซ๐๐ญ๐๐ข๐ฅ ๐ฆ๐๐๐ข๐ infrastructure with privacy-conscious data activation.๐ ๐๐ฑ๐ฉ๐๐ซ๐ญ ๐๐ญ๐๐ญ๐๐ฆ๐๐ง๐ญ:๐๐๐ข ๐๐๐ฃ๐ข๐ฆ๐, General Manager, Japan, ๐๐ก๐ ๐๐ซ๐๐๐ ๐๐๐ฌ๐ค:"Japan's retail media ecosystem is entering a new phase. We are excited to bring this initiative to market, expanding access to one of Japan's most extensive retail data offerings for omnichannel advertising. As the industry evolves, the ability to programmatically activate high-quality data will be critical to driving performance and accountability in digital advertising. By integrating high-quality purchase data from SEJ, one of Japan's largest convenience store chains, directly into our platform, advertisers can now engage audiences more precisely and efficiently across channels, helping to unlock the full potential of retail data for advertisers in Japan."









