Forecast & Rating23 analysts currently cover Williams Sonoma, with about 47.8% giving a positive rating — meaning they expect the stock to rise. The average price target is $214.65, about 8.4% downside from the current price of $234.39. Price targets range from $138.00 to $260.00 — a wide spread, showing clear disagreement over just how much Williams Sonoma can rise. Historically, about 80.3% of past price targets were eventually met, which adds credibility. For you, this means institutional views on Williams Sonoma are split — bulls and bears coexist, so you'll need to weigh it against your own judgment. Data as of Jul 27, 2026; for reference only and not investment advice.
Jul 27, 2026
Price forecast
$214.65-8.42%
Forecast & RatingBuy
23analysts
Strong buy39.13%
Buy8.70%
Hold47.83%
Sell4.35%
Strong sell0.00%
Strong buy
9
Buy
2
Hold
11
Sell
1
Strong sell
0
Target price forecast
Forecast baselineJul 26, 2026
Forecast met72.7%
Stock price$234.39
Average forecast price$212.6
Highest forecast price$260
Lowest forecast price$138
Average forecast price
$212.6
Highest forecast price
$260
Lowest forecast price
$138
Analyst ratings
Strong buy
Buy
Hold
Sell
Strong sell
Source: S&P Global
This information is for reference only and is not investment advice.