adidas AG

Bernstein Analyst Reiterates Buy Rating on Adidas

adidas share target price reduced to 194.78 euros

Analyst Reiterates Buy Rating on Adidas AG

Adidas: Ahmad's Voting Rights Shares Reduced to 2.99%

RBC Capital analyst maintains hold rating on Adidas AG

Telsey Advisory analyst maintains buy rating on adidas AG

Deutsche Bank analyst reiterates buy rating on Adidas

Adidas Surpasses Expectations with Strong Q4 Earnings Boosted by World Cup Orders

James Grzinic Reiterates Buy Rating on Adidas with a Target Price of 190.00 Euros

Adidas Increases Q2 Marketing Spend Due to World Cup

Adidas Announces Strategy for Breaking 2-Hour Marathon

Adidas Sales in Middle East Decline Due to Conflicts

Adidas Reports Q1 Operating Profit Above Expectations

Bernstein Analyst Reiterates Adidas Buy Rating with a Target Price of $132.50

Adidas New Racing Shoe Helps Marathon Runner Break 2-Hour Mark But Not Widely Available

Adidas Unveils World Cup Team Away Kits and Showcases Superstar Sneakers

Adidas Annual General Meeting to Discuss Dividend Distribution and Bond Issuance Authorization

RBC Capital Analyst Maintains Hold Rating on Adidas

DBS Analyst Alison Fok Maintains Buy Rating on Adidas AG

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adidas executives reported a strong turnaround at the AGM, with 2025 profits rising significantly due to broad sales growth and improved brand visibility. The company achieved an operating profit of €2.056 billion, a 54% increase, and proposed raising its dividend. Regional strategies are emphasized, with local product designs and marketing. Performance products grew 15%, while lifestyle products saw a 12% increase. Looking ahead, adidas expects continued growth in 2026, despite challenges from currency effects and tariffs.

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adidas Touts Turnaround at AGM as Profit Jumps, World Cup Push Builds

Bernstein analyst Aneesha Sherman has reaffirmed a Buy rating for adidas AG (0OLD) with a price target of €245.00. Sherman, a 3-star analyst, has an average return of 1.7% and a 45.32% success rate, focusing on the Consumer Cyclical sector. Previously, Telsey Advisory also rated adidas AG as a Buy, while RBC Capital maintained a Hold rating on May 5.

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Bernstein Sticks to Its Buy Rating for adidas AG (0OLD)

adidas AG's average stock price target has been reduced from €197.1 to €194.78, indicating a potential upside of about 33% based on the May 8 closing price. The consensus rating remains a 'Buy' from 29 analysts, with 22 Buys, 6 Holds, and 1 Sell. Forecasts for the stock range from €145 to €245 per share.

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adidas AG Stock 12‑Month Price Target Cut to €194.78, Implies 33% Upside

Telsey Advisory's Joe Feldman has reaffirmed a Buy rating for adidas AG, with shares closing at €152.00. Feldman, a 4-star analyst, has an average return of 3.2% and a 49.39% success rate. Other analysts, including Deutsche Bank's Adam Cochrane, also rated adidas AG as a Buy, while RBC Capital maintained a Hold rating on May 5.

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Telsey Advisory Sticks to Their Buy Rating for adidas AG (0OLD)

Adidas says CEO Bjørn Gulden expects a potential €300M U.S. tariff refund after Supreme Court ruling; management says refund likely but not yet recognized in accounts.1Adidas (ADS): Elite runners used the 97g Adizero Adios Pro Evo 3 at the London Marathon. Retail $500; resale topped $3,000, boosting demand and spotlighting Adidas’s racing-shoe line.2

Key facts: Adidas May Get €300M U.S. Tariff Refund; Evo 3 Resale Soars

The global football merchandise market is projected to grow from USD 15.8 billion in 2025 to USD 29.1 billion by 2035, with a CAGR of 6.3%. This growth is driven by expanding global fandom, digital commerce, and brand collaborations. Key segments include apparel (42% share) and club football (72% share). Challenges include counterfeit products and fluctuating consumer spending, while opportunities lie in personalization and sustainability trends. Major growth is expected in Asia-Pacific, particularly in China and India, as well as in women's football merchandise.

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10:16 ETGlobal Football Merchandise Market Outlook 2025-2035: Growth Accelerated by Adidas, Nike, and Puma Across Digital Retail and Global Fan Ecosystems

Telsey Advisory analyst Joe Feldman has maintained a Buy rating on adidas AG, with shares closing at €141.25. The analyst consensus suggests a Strong Buy rating for the company, with an average price target of €206.32, indicating a potential upside of 46.07%. Deutsche Bank also supports this with a Buy rating and a €200.00 price target. Feldman has an average return of 3.4% and a 51.02% success rate on his stock recommendations.

Academy Sports & Outdoors

adidas AG (0OLD) Receives a Buy from Telsey Advisory

RBC Capital analyst Piral Dadhania has maintained a Hold rating on adidas AG with a price target of €170.00. Dadhania is ranked #12018 out of 12175 analysts according to TipRanks. Additionally, Berenberg Bank's Nick Anderson also issued a Hold rating on adidas AG. In contrast, Telsey Advisory maintained a Buy rating on the company recently.

adidas AG (0OLD) Receives a Hold from RBC Capital

Nike has indeed experienced a very difficult period recently. As of May 2026, Nike's stock price has fallen about 75% from its peak in 2021, recently hitting its lowest level since 2014.The reason it has &#34;been leading the decline&#34; is mainly because Nike has been caught in a &#34;triple whammy&#34; of strategic mistakes, declining performance, and deteriorating internal and external environments:Three Major Strategic Mistakes (Backfiring Effects)Excessive withdrawal from wholesale channels: The former CEO decided to withdraw and fully implement a direct-to-consumer model. This resulted in a decline for Nike in physical stores, giving Adidas, Hoka, and On Running an opportunity to seize the market.Lack of innovation: In recent years, Nike has overly relied on reissuing classic models, with insufficient investment in innovation in high-tech fields like professional running shoes, leading to a weakening of its core competitiveness in the professional sports market.Brand positioning confusion: Several marketing campaigns caused controversy in the North American market, leading to the loss of some core customers, while the loyalty of new customers failed to make up for it in time. Rise of local brands: Chinese consumers' recognition of other domestic brands has significantly increased.Geopolitical tensions and tariffs: Affected by geopolitical tensions and tariffs, Nike's revenue in the Chinese market recently experienced a sharp double-digit decline, and this trend is expected to be difficult to reverse in the short term.Earnings Report &#34;Bomb&#34;Extremely pessimistic guidance: In its latest earnings report (Q3 FY2026), Nike lowered its future guidance, warning that sales this quarter will continue to decline by 2%-4%, and gross margin will continue to shrink due to inventory clearance and rising costs.Massive layoffs: In just the first four months of 2026, Nike has already laid off about 14,000 people, which is seen by the market as a signal that the company is deeply mired and has to &#34;stay alive&#34; by cutting expenses.Technical reference for investors:If you are observing the stock price trend, you can pay attention to the following key points:Valuation regression: Nike's current valuation level has reached a historical extreme low. Some analysts believe this may be a &#34;once-in-a-decade&#34; bottom, but others worry it could become a &#34;value trap.&#34;Leadership change expectations: The market is currently pinning its hopes on new CEO Elliott Hill's &#34;Win Now&#34; transformation plan, watching to see if he can successfully repair relationships with wholesalers and reignite product innovation.Key support: From a technical perspective, the $30 - $40 range is a very strong long-term psychological support level.Personal advice:Nike's current decline is not a simple correction, but the growing pains of a business model reshaping. Before signs of a profit margin recovery are seen by the end of 2026, the stock price may remain in a weak, volatile state. If your friend holds this stock, they may need a great deal of patience to wait for its &#34;second startup&#34; to succeed.The World Cup is Nike's most important &#34;lifeline&#34; in 2026.If marketing during the World Cup is successful and the product strength is recognized by the public, Nike could likely use this opportunity to achieve a &#34;V-shaped reversal.&#34; But if it cannot outperform cross-border competitors like Adidas or Lululemon even when playing at home, investor confidence may further collapse. Nike now is like a star player just returning from injury; the World Cup is his comeback match. A good performance can return him to the peak, but a poor performance might really lead to the market &#34;cold-shouldering&#34; him.

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The World Cup is coming soon! You can position in Adidas and Nike! Sell when the World Cup starts in mid-June! $Invesco QQQ Trust(QQQ.US)640 Put options to 634, just retreat if it turns back, if not, keep profiting!

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adidas AG(ADS.DE)

adidas Touts Turnaround at AGM as Profit Jumps, World Cup Push Builds

Bernstein Sticks to Its Buy Rating for adidas AG (0OLD)

adidas AG Stock 12‑Month Price Target Cut to €194.78, Implies 33% Upside

Telsey Advisory Sticks to Their Buy Rating for adidas AG (0OLD)

Key facts: Adidas May Get €300M U.S. Tariff Refund; Evo 3 Resale Soars