Automobile Manufacturers

Subaru

Subaru Cuts 2026 Profit Forecast Due to Weak US Sales

Subaru released FY2026 Q4 earnings on May 15 (EST), actual revenue USD 7.928 B (forecast USD 7.568 B), actual EPS USD 0.034

Subaru released FY2026 Annual Earnings on May 15 (EST), actual revenue USD 31.53 B (forecast USD 29.89 B), actual EPS USD 0.4134

Subaru FY26 Profit Plunges 73% but FY27 Net Income Expected to Surge 43%, Shares Rise 8.6%

Subaru Takes Impairment Charge on EV R&D Assets

Subaru Cuts 2026 Fiscal Year Operating Profit Forecast

Subaru to Release FY2026 Annual Earnings on May 14, 2026 (EST), Forecast Revenue USD 30.3 B

Subaru Announces Pricing and Specifications for New Electric SUV Trailseeker

Brandi AI Releases Report on AI Usage in SUV Market

Subaru Reports 23.5% Decrease in March 2026 Vehicle Sales

Subaru Launches 2027 Forester Wilderness Hybrid SUV

Subaru to Launch New Getaway Electric SUV

Subaru to Launch New Electric SUV Uncharted in Mid-2026

Subaru to Global Premiere First Wilderness Hybrid at New York Auto Show

Subaru to Unveil New Electric SUV at New York International Auto Show

Subaru Corporation Experiences Significant Short Position Decline

Infineon and Subaru Collaborate on Advanced Driving Assistance System

Subaru Unveils and Demonstrates Trailseeker EV

Subaru Recalls 69,153 Vehicles Due to Safety Hazards

Subaru Reports January 2026 Production and Sales Data

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Subaru has indefinitely postponed its in-house electric vehicle (EV) development, dropping 2028 as the target year. The decision follows a 90% plunge in operating profits, with significant losses attributed to tariffs and EV-related write-downs. The new EV factory will now focus on gas and hybrid models instead of electric vehicles, marking a retreat from previous commitments to develop up to four EVs by 2028.

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Subaru indefinitely postpones in-house EVs after profits plunge 90%

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Mazda and Subaru have postponed the launch of their first dedicated electric vehicles, with Mazda delaying its debut to 2029 and reducing investments in EVs, focusing instead on hybrids. Subaru has also dropped its 2028 target for its electric models, reallocating resources towards hybrid and petrol vehicles. Both companies cite changing market conditions as reasons for the delays, with Subaru's plans for in-house electric models under review.

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Mazda and Subaru postpone EV launches

The introduction of Subaru's new AI 'EyeSight' system has sparked concerns over vehicle surveillance, as it monitors driver behavior and can take control of the car. This technology, mandated by federal regulations starting in 2027, raises fears of a dystopian future where personal autonomy is compromised. Critics argue that such systems could lead to excessive government control over personal movement, with privacy advocates warning about potential data misuse.

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Subaru has postponed its first in-house electric vehicles (EVs) to beyond 2028, focusing instead on hybrids and combustion models due to declining U.S. demand and tariffs. The company will continue to utilize Toyota platforms for current EVs like the Solterra and Trailseeker, avoiding high development costs. A $1.42 billion tariff impact and $362 million in EV-related write-downs have led to a 90% drop in profits, necessitating a strategic slowdown in EV development.

- Subaru has postponed its first in-house electric vehicles (EVs) to after 2028, concentrating instead on hybrids and combustion engines due to decreased demand in the U.S. and tariffs.  
- The company's existing EVs, like the Solterra and Trailseeker, will still rely on Toyota platforms, allowing Subaru to mitigate development expenses.  
- Financially, Subaru faced a $1.42 billion impact from tariffs and $362 million in EV-related write-downs, leading to a 90% decline in profits and a reevaluation of its EV strategy.

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Subaru delays in-house EVs, extends reliance on Toyota platforms

Subaru has cut its FY2026 profit forecast due to weaker U.S. sales and shipping disruptions, while maintaining its share buyback and dividend plans. The stock is currently down 25.5% year-to-date, trading at ¥2,567.5, which is 18% below the analyst price target. The company faces challenges with profit margins and cash flow sustainability, raising concerns about its financial resilience amidst operational pressures.

Simplywall

Subaru Cuts FY2026 Profit Outlook While Keeping Buybacks And Dividends

Subaru Corp. reported a 73.1% drop in profit for FY26, despite a 2.1% increase in revenues. The company expects a significant profit surge in FY27, projecting a net profit of 130 billion yen, up 43.1%, and revenues of 5.20 trillion yen, up 8.7%. Following the announcement, Subaru's stock rose 8.6% to 2,607.50 yen.

rttnews

Subaru FY26 Profit Plunges, Revenues Rise, Sees Surge In FY27 Profit; Stock Climbs

Subaru has reduced the prices of the 2026 WRX by up to $3,775, aiding in the recovery from a significant sales decline in 2025. Despite the price cuts, some 2025 WRX models are still priced above MSRP due to shortages and increased buyer demand. However, the overall cost of ownership remains high due to elevated insurance, maintenance, and loan expenses.

Price cuts lift Subaru WRX sales amid market distortions

Subaru has introduced three electric SUVs, including the 2026 Solterra, Trailseeker, and Uncharted. With new leasing deals featuring 0% APR and a $2,000 cash bonus, these EVs are now cheaper to lease than Subaru's gas and hybrid SUVs. The updated 2026 Solterra boasts a longer driving range of up to 288 miles, improved charging capabilities, and a new design, making it a competitive option in the EV market.

Subaru’s new EVs are now cheaper to lease than its gas and hybrid SUVs

Subaru of America, Inc. has been recognized for the second consecutive year in Newsweek's 2026 rankings as one of America's Greatest Workplaces, specifically for Entry Level positions and Mental Well-Being. This acknowledgment highlights Subaru's commitment to creating a supportive work environment and a strong corporate culture. The awards evaluate organizations based on factors such as belonging, sustainability, and mental health prioritization, reflecting Subaru's dedication to employee development and wellness.

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Subaru Recognized With Two Newsweek Greatest Workplace Honors in 2026 Rankings

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