HEYTEA

Heytea Opens Second Heytea Lab Store in Canada

Heytea Shrinks Store Scale to Cut Losses

Restaurant Chains Collaborate with Celebrity Chefs to Launch New Products

New Tea Brands Accelerate Global Expansion, Overseas Business Grows Rapidly

Yuanqispring Meets Health Demand with Sugar-Free Products

New tea brands launch kale-based healthy drinks

Hive Tea Launches Kale Slimming Bottles

Heytea Completes Store Overhaul and Reopens in Multiple Cities

Heytea Launches Limited Edition Drink 'Jiangbian Li·Zhi Zhi Gan Pu'

Chinese Tea Brands Actively Expand into Southeast Asian Market

Heytea and the National Maternal and Infant Dairy Product Health Engineering Technology Research Center Jointly Establish Dairy Innovation Hub and Launch New Milk Product

Heytea Announces Suspension of Partnership Applications, Rejects Low-Price Internal Competition and Digital Games

Heytea Issues Internal Email Rejecting Digital Games and Scale Involution

Heytea Suspends Store Franchise Applications, Reflecting Supply-Demand Imbalance in the Industry

Heytea Releases 2024 Annual Report, Store Sales Grow Against the Trend

Heytea Releases 2024 Annual Report, Membership Exceeds 150 Million

Tea Beverage Brands Expand Overseas: Mixue Ice City, Heytea, and Nayuki's Tea Actively Layout Southeast Asian Market

HEYTEA releases new tea beverage health labeling system

Sales Growth of Heytea Stores During National Day Holiday

Heytea Rejects Involution

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TCTZF

SBUX

TCEHY

The data report for the Lunar New Year 2026 released by the Tencent WeChat team shows that the number of transactions in Hong Kong and Macau increased by 24% and 39%, respectively. Offline transactions in travel and lifestyle entertainment both grew by over 20%. The transaction amount of mini-programs during the Hong Kong Spring Festival increased by over 70%, with daily active users of mini-programs such as HEYTEA, Mixue Ice City, and Starbucks growing by about 40%. The number of Hong Kong residents traveling to the mainland for medical consumption increased by 117%, indicating a new trend in health consumption

AASTOCKS

TENCENT

Tencent Holdings Limited

Starbucks

Tencent

The number of transactions on WeChat during the Lunar New Year in Hong Kong increased by 24% year-on-year, and the transaction volume of mini-programs rose by over 70%

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Under POP MART, the IPs Starry People, Crybaby, and Hirono have sparked a new wave of excitement through collaborations, special exhibitions, and new product launches, driving the company's stock price up nearly 4% this morning. The collaboration series between Starry People and HEYTEA has triggered a buying frenzy, the Crybaby special exhibition in Shanghai is fully booked, and the hidden version blind boxes of Hirono are priced at nearly 6 times the original. Although the revenue from the Labubu series has grown significantly, its popularity is gradually declining

- The popularity of POP MART's leading IP "Labubu" is declining, while other IPs like Starry People, Crybaby, and Hirono are generating buzz through collaborations and new releases.  
- Recently, a collaboration between Starry People and the tea brand Heytea saw rapid sales, and a Crybaby exhibition in Shanghai has been largely booked out.  
- Despite a decline in Labubu's prominence, the "THE MONSTERS" series has contributed significantly to the company's revenue, generating 4.81 billion yuan in the first half of the year.

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POP MART

POP MART's Starry People, Crybaby, and others have sparked a new craze, with Hirono's hidden styles soaring nearly 6 times

The total number of HEYTEA stores nationwide decreased from 4,610 in October last year to 3,930 in October this year, a net reduction of 680 stores. HEYTEA adjusted its store development direction at the end of last year, scaled back, halted franchise operations at the beginning of the year, and focused on the product itself. In February this year, HEYTEA emphasized in an internal letter the rejection of meaningless store scale competition. In August, the former brand vice president left, and the new vice president came from GENTLE MONSTER. In addition, the number of HEYTEA members exceeded 150 million, and the average performance of newly opened stores in the second half of last year was significantly higher than that in the first half

According to reports, HEYTEA stores have decreased by more than 600 within a year, and the franchise was halted at the beginning of this year to exit the competition

Chinese brands are expanding globally, leveraging domestic strategies to tap into new markets. Companies like Heytea and Pop Mart are exporting cultural products and opening stores abroad, focusing on branding and consumer preferences. This trend reflects a strategic shift from manufacturing to cultural exports, aided by strong supply chains and digital platforms. The competitive domestic market has honed their operational capabilities, making them adept at global expansion.

- Chinese firms are expanding internationally to seek new markets as domestic profits decline and production capacity increases.  
- This trend reflects a strategic shift towards opening stores abroad and exporting cultural products rather than building factories.  
- However, challenges such as geopolitical risks and cultural tensions may impact their overseas operations and sustainability.

SCMP

Beyond factories: how China’s trendy brands turn local success into global influence

36Kr learned that recently, the HEYTEA mini program launched the "Hand-painted Custom Cup Sticker" feature. According to the Aiqicha App, HEYTEA's affiliated company, Shenzhen Meixi Western Restaurant Management Co., Ltd., has applied for design patents for "stickers" and "cup sleeves." In addition, the company has also applied for copyright for artistic works such as "HEYTEA Series Illustrations," "HEYTEA 'Tea Master' Brand Image Illustrations," and "HEYTEA 'Pedestrian Tea Drinking' Brand Image Illustrations."

36Kr

HEYTEA has applied for appearance design patents for sticker cup sleeves and other items

The overseas expansion of new tea beverage brands is unfolding at an unprecedented speed globally. Chagee is about to open its 200th store in Malaysia and has formed a joint venture with a local giant in Thailand to deepen its presence in the Southeast Asian market; HEYTEA's total number of overseas stores has exceeded 100, increasing sixfold within a year; Ningji's overseas signed stores have also reached 18, with layouts in North America, Southeast Asia, and other regions

Zhitong

Chagee

Multiple new tea beverage brands are going overseas

HEYTEA's "Super Plant Tea" celebrates its one-year anniversary. According to official data, the entire series of "Super Plant Tea" products has sold over 100 million cups, and nearly 3 million pounds of fresh kale have been used to date

"Super Plant Tea" has sold over 100 million cups

HEYTEA responded to the allegations regarding its products containing trans fatty acids, stating that the information is false and seriously misleads consumers. HEYTEA emphasized that all its products use high-quality ingredients, undergo professional testing, and meet national standards, ensuring that the trans fatty acid content in its products is 0

Multiple brands are questioned for having trans fatty acids in their products, HEYTEA: Untrue! Completely complies with the national standard of 0 trans fatty acids

HEYTEA(HEYTEA.NA)

The number of transactions on WeChat during the Lunar New Year in Hong Kong increased by 24% year-on-year, and the transaction volume of mini-programs rose by over 70%

POP MART's Starry People, Crybaby, and others have sparked a new craze, with Hirono's hidden styles soaring nearly 6 times

According to reports, HEYTEA stores have decreased by more than 600 within a year, and the franchise was halted at the beginning of this year to exit the competition

Beyond factories: how China’s trendy brands turn local success into global influence

HEYTEA has applied for appearance design patents for sticker cup sleeves and other items