
RDDT: Beat but Plunged — Where’s the Catch?
$Reddit(RDDT.US) Q2 was broadly solid.
Monetization once again surprised to the upside.As a key AI data source with a strong human signal, Reddit is benefiting from referral traffic tailwinds from Google and other gateways.
At the same time, it remains early in its commercialization, pushing beyond brand ads into performance ad monetization.However, a soft spot in US user growth became more pronounced this quarter, with US DAU declining QoQ for the first time.
This aligns with third-party data indicating user churn in Feb and Mar.

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