Forecast & Rating17 analysts currently cover Bread Financial, with about 47.1% giving a positive rating — meaning they expect the stock to rise. The average price target is $112.80, about 8.1% upside from the current price of $104.31. Price targets span a fair range, indicating some disagreement among institutions. Historically, about 54.6% of past price targets were eventually met, which adds credibility. For you, this means institutional views on Bread Financial are split — bulls and bears coexist, so you'll need to weigh it against your own judgment. Data as of Jul 24, 2026; for reference only and not investment advice.
Jul 24, 2026
Price forecast
$112.808.14%
Forecast & RatingBuy
17analysts
Strong buy41.18%
Buy5.88%
Hold47.06%
Sell0.00%
Strong sell5.88%
Strong buy
7
Buy
1
Hold
8
Sell
0
Strong sell
1
Target price forecast
Forecast baselineJul 19, 2026
Forecast met63.1%
Stock price$104.31
Average forecast price$109.7
Highest forecast price$132
Lowest forecast price$79
Average forecast price
$109.7
Highest forecast price
$132
Lowest forecast price
$79
Analyst ratings
Strong buy
Buy
Hold
Sell
Strong sell
Source: S&P Global
This information is for reference only and is not investment advice.