Wix.com

WIX

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WIX

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Wix.com Analyst Rating

Jul 22, 2026

Price forecast

$73.9551.85%

Forecast & RatingBuy

22analysts

Jun, 4
WIX shares dropped over 2.5% today, primarily driven by deteriorating losses in Q1 2026 earnings. Despite revenue reaching $541 million with year-over-year growth of 14.26%, the company faced an unexpected spike in operating expenses, resulting in operating income decline of 286.34% and a loss of $1.02 per share, significantly missing expectations. The core challenge stems from elevated customer acquisition costs as heightened AI competition forces the platform to substantially increase marketing spend while managing pressures from a strong Israeli shekel. The company announced a 20% workforce reduction (approximately 1,000 employees) in May to control costs, which triggered a temporary bounce, yet ongoing uncertainty about execution kept the stock under renewed pressure. The current price of $53.70 reflects a year-to-date decline exceeding 46.8% and a pullback of 71.87% from the 52-week high of $190.93, now trading near the 52-week low of $51.40, signaling weak investor conviction on earnings recovery. Multiple law firms have launched shareholder investigations regarding accounting disclosures, adding to market concerns.

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