$Netflix(NFLX.US) continues to move up (+0.4% pre-mkt, +3.3% yesterday) in front of likely strong 3Q earnings after market close today as a result of growing advertising sales, excellent 3Q content, and foreign currency tailwinds. Two monster hits sent viewing higher in the 3Q: KPop Demon Hunters and Squid Game 3. They were released late in June and drove strong audience engagement into the 3rd quarter.
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Netflix (Minutes): Programmatic advertising will be an important source of revenue in the future
User engagement is good, and ad sales hit a record high.
NetflixConference Minutes