
LULU (Trans): Cuts FY guidance; China the key shortfall
In Q2, tariff refunds lifted GPM by 200bps YoY and OPM reached 18.8%.
However, North America revenue fell 8%, while Mainland China grew just 4% with comps down 8%.The company cut its FY revenue guide to $10.35–10.5bn and EPS to $9.48–9.73.It is betting on larger orders for winning SKUs, stepping up brand marketing in 2H, and more aggressive cost discipline.











